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We started 23 years ago as a pre-viz company, building concept mockups that are used in presentations and focus groups to select which idea moves into final production. For every concept that makes it to print, there are dozens of other ideas executed that never see the light of day. Our archives are filled with 1000s of such creations. Those survival rates make it all the more meaningful when we get to finalize a campaign image that will be seen and inspire, as it was for this "Snow Globe" campaign image.

For every campaign, multiple concepts work their way through the creative process as Comps. These are weighed and tested to determine which is the most impactful. The idea that best tells the story ultimately moves forward.

We used a combination of photography, 3D modeling, AI elements and digital painting to bring this concept to life. A handheld strobe was built to create a central glow emanating from her hands, which would later be composited with our 3D snow globe.

The resulting campaign image.

Special thanks to lead Lead Photographer Anja Schafer, Laura Ruiz from BGA Casting, Stylist Katja Fenchel, Jason, Jeremy and the rest of the Visual Storyline team!
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